I have been using this toilet paper for the past year or more, and after trying almost every other brand on the market, this was the best product for my sensitive skin. However, after I recently purchased a new package I noticed that the toilet paper has lost the quality balance between durability and softness. The softness has decreased and the printed floral pattern is rough to the touch. You claim in response to other reviews that you have increased softness by 25%, but that does not seem to translate when I compare the old to the new. I am disappointed in the recent change because I loved this product.