Overall, the body of this coffee tastes smoky. However, that body is slightly masked by a toasty, almost nutty flavor. This combination provides an extremely unique flavor profile that, surprisingly, isn't as off-putting as I initially thought. I had to try it a few times before I developed an appreciation for this brew, though. The bitter smokiness does prevent this coffee from being a hot beverage for all occasions. In my experience, this coffee is most enjoyably consumed with foods that have some sweetness to them (e.g., french toast, desserts, etc). Depending on your tastes, this coffee may also work just fine as a stand-alone caffeinated pick-me-up beverage. However, in my experience, this coffee tastes bizarre when consumed alongside savory foods. It is also worth noting that this coffee does not have much of an aftertaste at all, which some people would prefer. Overall, it's worth giving this coffee a try, but keep in mind that your appreciation for it may depend on whether you consume it with food, and the types of food you consume along with it.