I started using Purex a couple of years ago after my mother's suggested. I was hesitant at first, I have 3 very messy kids and never had much luck with so called "bargain" brands. To my surprise Purex worked fantastic!! The clothes were cleaner than ever and smelled great. It's the only laundry detergent you'll find in our house. We just recently tried the new Purex Crystals and woah...I dont think I've ever smelled any fabric softener this good before. That wonderful smell last so long...I even had someone ask me what kind of perfume I was wearing! She was very surprised when I told her it was Purex. I just love, love, love your products!