This is the first K-cup I've found that I can brew on the large cup setting and not get a watered-down cup- it stays strong and powerful even full sized. It's strong but not bitter, it's what many would consder a "real" cup of coffee. I've had many good ones from GMC and Keurig, but this is the best. I shared a cup my brother in law, who owns a business/office, and after the first few sips (and his "wow, what kind is this?") he began to stock Barista Prima french roast in his office (you're welcome, Green Mountain). If you like Dark Magic and similar, you'll love this and probably won't go back! Give it a whirl!