I normally do not like Hazelnut flavored coffees because they usually taste a little burnt to me but this one is VERY flavorful with a nice sweetness (I usually like very very sweet flavored coffees but I think this one strikes a good balance for those who don't like it quite as sweet as me). For an extra special treat on a really cold night, I love to mix in a cocoa packet for a lovely warm liquid dessert. :)