I like this blend. I think that the idea of the name came first to the Green Mountain people and then this earthy, woodsy blend was conformed to the idea. I'd compare it to a doughnut shop blend, but stronger. I haven't had Emiril's in a while, but I think it's similar, but [and I'm going from memory here] Emiril lacks the roundness this has. Since some reviewers said this was like licorice or cigarettes, though I find that to be some really strange sensory malfunctions on their part, I'd suggest you order a sample first. This is one of my favorites, along with Newman's and Caribou.