Stopped buying expensive Starbucks beans (which tasted burnt) years ago and switched to Yuban. Slightly tangy, smooth and nice medium body. Works great in the french press. My kids buy Yuban too. It's the best tasting of all supermarket coffee brands and a bargain at the price. We love it. The ONLY problem is that it's become increasingly hard to find and some places that used to carry it, stop carrying it. You ought to do an ad campaign and get the word out. People should rediscover Yuban and they will be pleasantly surprised.