First, let me explain I only like (until now) flavored coffees and Green Mountain has the best but, I like to keep a non-flavored coffee for guests. Just got my new order and thought I would try this one to say I had...I LOVE IT. It has the most wonderful taste - not bitter no aftertaste and very smooth. So this morning instead of one of my usual flavored coffees I reached for "Our Blend"-wow, what a change for me. Try it, I think you will be pleased.