This is no longer a great napkin. The texture is horrible, if you stack them, you can't lift one off the pile without dragging more from the pile. When you put them in a napkin holder, you can not pull only one out at a time, the new and improved surface is not smooth. They are thin and not as absorbent. You can save money by producing a cheaper product, but you can also lose customers, I'm one that you lost. I've switched to your competitors brand, the one that still delivers a quality product.