I love that this tape is Eco-friendly. The container is made out of 100% recycled plastic and the tape 75% recycled. It is as good as Scotch regular tape. If I am going to use tape, which we all know we will, I am going to help the environment when I do. I did not get to check out the price of the tape but even if it costs a little more, to save our planet, I will use this tape. The plastic dispenser is refillable and the refills are two to a package. I am planning on buying the refills this weekend, that helps with not filling up the landfill with tape dispensers, that is an added bonus. I buy many Scotch products, in fact it is about the only product I buy for my office supplies. Way to go Scotch, helping save our planet.